A Metricool alternative with AI replies and unlimited brands
Metricool is strong on analytics: competitor analysis, ad campaigns and reports. Its price goes up in brand tiers and X is paid separately per account. PilotControl focuses on publishing video to several networks and handling comments and messages with AI, at a flat price with unlimited brands.
| PilotControl | Metricool | |
|---|---|---|
| Price | Free to publish; no limits from USD 4.99 a month (Desktop) or USD 9.99 (Full), with no cap on accounts | Free for 1 brand and 20 posts a month; Starter USD 25 a month up to 5 brands or USD 45 up to 10; Advanced from USD 67 |
| Example: 10 brands | USD 4.99 or USD 9.99 a month | USD 45 a month on Starter, plus USD 10 for each X account |
| Networks | Instagram, Facebook, TikTok, YouTube and X; WhatsApp messages. LinkedIn and Reddit coming soon | Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky, Twitch and Google Business; X as a paid add-on |
| AI replies to comments and messages | Yes: answers comments and direct messages using your brand manual, automatically or as a draft | AI writing assistant, with monthly credits per brand |
| Comments and messages inbox | Instagram, Facebook, TikTok and YouTube comments; Instagram, Facebook and WhatsApp messages | Instagram, Facebook, TikTok, YouTube, LinkedIn, Google Business and X (with the add-on) |
| Free trial | Free plan, plus 7 days of Full with no card | Permanent free plan with limits |
Metricool prices copied from metricool.com/pricing on September 22, 2026, in US dollars, monthly billing, excluding tax. Billed annually, Starter drops to USD 20 (5 brands) and USD 36 (10 brands). Metricool is a trademark of its owner; PilotControl is not affiliated with Metricool. Source
When PilotControl is the better fit
- You want AI to answer comments and messages with your brand’s information, not just help you write.
- You run many brands or clients and don’t want to jump a price tier every time you add one.
- You post to X and don’t want to pay an add-on for each account.
- You serve customers on WhatsApp and want those conversations in the same inbox.
When Metricool is the better fit
- You need competitor analysis, ad campaign analytics or PDF and Looker Studio reports.
- You post to LinkedIn, Pinterest, Threads, Bluesky or Google Business, which PilotControl doesn’t cover.
- One brand and 20 posts a month on its free plan are enough for you.
Get started in 3 minutes
- 01
Create your free account: publish for FREE, with 7 days of Full included and no card required.
- 02
Connect your Instagram, Facebook, TikTok, YouTube and X accounts, grouped by brand or client.
- 03
Upload your video once, pick the destinations and schedule it. AI replies are set up per brand.
Frequently asked questions
PilotControl or Metricool?
Is PilotControl cheaper than Metricool?
From 5 brands up, yes. Metricool Starter costs USD 25 a month for up to 5 brands and USD 45 for up to 10, plus USD 10 a month for each X account. PilotControl costs USD 4.99 a month on Desktop or USD 9.99 on Full, with unlimited brands and accounts. For one brand with few posts, Metricool’s free plan is cheaper.
What does PilotControl do that Metricool doesn’t?
Automatic AI replies to comments and messages based on a manual with your brand’s tone and information, comment-to-DM automations on Instagram and Facebook, and WhatsApp in the same inbox.
What does Metricool do that PilotControl doesn’t?
Competitor and ad analytics, PDF and Looker Studio reports, more networks (LinkedIn, Pinterest, Threads, Bluesky, Twitch, Google Business) and an inbox for LinkedIn, Google Business and X.
Manage and publish to all your social media accounts from one place.
7 days with every Full feature, no credit card. Try every feature. Then keep publishing on the Free plan.
Try Full free for 7 days Free plan · 7 days of Full included · no card or automatic charge