AI that answers in your voice, with your information
PilotControl answers comments and direct messages with artificial intelligence using your brand manual: the tone, the information it may share and the topics it must avoid. You choose whether a reply goes out on its own or stays as a draft for you to approve.
The brand manual
Each brand has its own manual: how it talks, what it sells, prices, hours, links and boundaries. AI uses it as context in every reply, so it doesn’t make up facts you didn’t give it and doesn’t mix one brand’s information with another’s.
Four autonomy levels
- Permissive: answers almost everything.
- High coverage: answers a lot, more carefully.
- Balanced: only answers when the manual backs the reply.
- Strict review: keeps everything as a draft for you to approve.
Which comments it answers
You can have it answer every comment, only questions, only emojis and congratulations, or everything except emoji-only comments. Rules apply per post or, with Autopilot, to every post of a brand.
Frequently asked questions
Before you start
Which networks does the AI reply on?
It answers comments on Instagram, Facebook and YouTube, and direct messages on Instagram, Facebook and WhatsApp. TikTok and X don’t allow reading comments from outside their apps.
Can I review replies before they’re posted?
Yes. On Strict review everything stays as a draft in the inbox and nothing is sent until you approve it.
Do AI replies cost extra?
There is no separate PilotControl charge or quota for them: they’re included in both plans. 7 days free with no card; then USD 4.99 a month on Desktop or USD 9.99 on Web + Desktop, with unlimited brands and accounts.
Keep reading
- Comment-to-DM automationWhen someone comments a keyword on Instagram or Facebook, PilotControl sends them a direct message and a follow-up. Follower filter on Instagram.
- How to auto-reply to Instagram commentsHow to reply to Instagram comments automatically without sounding like a bot: what to answer, what to review by hand and how to set it up with AI.
- How to set up AI repliesHow to write your brand manual, pick the autonomy level and turn on AI replies for comments and messages in PilotControl.